Thinking out loud.
Mostly in public.
Short pieces from the team. Half-formed arguments, sketched-out positions, and the occasional thing we keep returning to. Filter by kind or search to find a piece.
- Note2026 · 04
Bridge
On the moment a product stops being a destination and starts being a passage. We crossed it last winter without noticing.
- Essay2026 · 03
Living companies
A sketch of the shape we want Ve to take as it grows — small, alive, suspicious of bureaucracy. Two-thirds of the rules we’re trying to refuse.
- Note2026 · 02
Quiet software
The best tools whisper. A short note on the design principle Ve is built around — and the engagement metrics we explicitly do not optimise for.
- Essay2026 · 02
The intent company
What changes about how a company is run when intent — not click trails — becomes the primary medium of work.
- Essay2026 · 01
Personal, not personalised
Personalisation is generic software pretending to know you. Personal software is software that actually does. The distance between the two is the entire premise of Ve.
- Note2025 · 12
Editor over author
The most leveraged role in a software company isn’t the one writing the first draft. It’s the one cutting it in half.