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Ve is
Short pieces from the team. Half-formed arguments, sketched-out positions, and the occasional thing we keep returning to. Filter by kind or search to find a piece.
On the moment a product stops being a destination and starts being a passage. We crossed it last winter without noticing.
A sketch of the shape we want Ve to take as it grows — small, alive, suspicious of bureaucracy. Two-thirds of the rules we’re trying to refuse.
The best tools whisper. A short note on the design principle Ve is built around — and the engagement metrics we explicitly do not optimise for.
What changes about how a company is run when intent — not click trails — becomes the primary medium of work.
Personalisation is generic software pretending to know you. Personal software is software that actually does. The distance between the two is the entire premise of Ve.
The most leveraged role in a software company isn’t the one writing the first draft. It’s the one cutting it in half.